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Rap are a small group of geeky iPhone application developers with a neat line in useful, applications they translate from other platforms to work on the iPhone. Although its a hobby business, they wanted a web presence to sell their products and to build confidence in their expertise. They also needed to find a name for their products!
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'Britain's favourite local grocery store'. I can't claim that as my own, but I was on the team who dreamt it up and brought it to life for this successful national convenience retailer.
I have worked for Somerfield for three years as an internal communications adviser and more recently as a consultant , managing two of their key communications channels. In that time Somerfield has transformed their business, doubled their profits, reduced their costs by 40% and introduced the kind of industry beating processes that make their competitors slack jawed with envy.
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