louise david

It's all about | word of mouth

Mass communication channels that allow ‘real-time’ information exchange are a powerful and exciting tool for colleague engagement.  Look past the ‘noisiest’ of the channels like twitter, youtube and facebook and go in search of online tools that you can adapt and adopt for your business communication needs.  Your can start to explore the possibilities opening up for internal communications within the context of your existing strategy.

Better still, you can use the opportunity to engage with social media to review and clarify your company’s current corporate and product positioning as well as your mission and vision statements. Make sure everyone knows what your company stands for.

Here are 8 tips to help you embrace social media in your colleague engagment strategy:

Earlier this year Ujima radio were calling for sponsorship for their sound stage at St Paul's carnival in Bristol. They just needed  local businesses to hand over the quite modest sum of £30.00 for some on stage/on leaflet promotions. A friend called to suggest I take a punt.

This 'out of the blue' opportunity got me thinking about flexibility and planning. Its all very well spending weeks crafting your killer marketing strategy as you ramp up to launch your latest business campaign, but what do you do when a gift horse wanders into your yard and offers you some cheap advertising?

I don't know about you - but I look that nag right in the kisser and I evaluate!

For copymojo's five top tips to figure out if that marketing gift horse really is a sure fire bet for the Derby.